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| Seminars
Seminars
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Combat MBA™
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| This is Business 101 for Non-Business Professionals. This workshop will teach you the condensed version of the Business Dictionary, and will help you understand what motivates the Marketing Department and why you need to understand them. This course provides a thorough analysis of how a business works; how it makes money, why it loses money, and other factors that affect it. You will learn basic corporate finances, the R&D budget, what capital dollars are and how they are utilized, and how to use this knowledge when working with a Sales/Marketing professional. |
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Combat MS™
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| Similar to the Combat MBA™, this is Science 101 for Non-Technical Professionals. This workshop will focus on teaching you the condensed version of the Technical Dictionary, and will help you understand what motivates the R&D Department and why you need to be concerned with that. You will learn how an R&D Department works; how it is funded, how it can impact the bottom line and what the Technical Professional’s role is in these factors. You will learn R&D Project Planning, the R&D budget, what capital dollars are and how they are utilized, and how to use them when working with a Technologist/Scientist. |
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Molecules to Money
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| This seminar is directed at the Technical Professional but can also be attended by Marketing Professionals. This course teaches the Technical Professional how to take their unique ideas and build them into corporate projects. We will discuss ROI, how to present ideas, and what Marketers look for in a new idea. You will learn how to look for gaps that can lead to new product ideas. The second day of the course will focus on exercises to determine if a certain idea should be developed or not. |
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How to Avoid the "Developing-the-Product-to-Death"™ Syndrome
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| This in-depth seminar focuses on the ‘rapid prototyping’ system to get ideas through the myriad of approvals and into the production pipeline. For companies that experience long lead times from Concept to Launch (1 year or more), this is the seminar that will help you to reduce your time-to-market by 40, 50, 60, 70, even 80%, by looking at the unique issues your company faces when evaluating new product ideas. |
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Making Use of your Lazy Assets Now
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| This seminar will take your lazy assets and put them where they should be... working for your business. Every business has lazy assets. Why not reactivate them and turn them into working assets? Underutilized assets have no ROI… how about yours? Learn to find these hidden gems and how to polish them up and make them shine, and generate profit! In these tough economic times, who can afford to spend more on R&D when they have assets that can generate income now with little, if any, investment. |
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